Escada, Germany.
German luxury goods and fashion house.
Spring 2004
To produce a premium (free) CD to assist in brand repositioning of Escada Sport.
Music Concrete developed 3 contrasting sets of music templates to assist in the development of an Escada Sport “sound” for the CD. Once this process was complete, we approached a number of recording artists who were producing music that fitted the final template. All these artists were somewhat adrift of the mainstream as it was important that the CDs were musically unique. Once the final track selection was made, Music Concrete arranged for all licensing, artwork and CD production.
Escada Sport received 1000 bespoke CDs featuring a unique music line-up.